About this project:
Here are some screenshots / moodboards for a Logo Sting animation meant to be shown in the Utopolis cinemas across europe. Unfortunately the project was never released.
Idea: Reducing the visuals to the 3 main things you expect in a cinema: Light, Sound and Feelings.
Using very abstract and minimal imagery I tried to translate these feelings through molecules of light, appearing from the dark, transforming and travelling through the room, finally hitting the screen to reveal the light.